This week we started to research the focus of our brief, as well as our target audience. We also looked at similar existing media for this age range, and discussed what we liked about these designs and what we would do differently in our own piece.
One of the main places we looked for research was the existing site “BBC Bitesize”, as they are an informative website, that differs depending on each key stage. So to fit with our target audience we specifically looked at their KS2 site.
This was their table of contents, which i really liked as it is clear and easy to use, yet artistic and fun. I will use this technique when creating my own design as i think it really works and will appeal to our target audience.
The thing however we did not like was the content of the website, as there were too many clips and not enough interactive elements to keep the children interested.
The main thing we did like about this website, however, was the fact it is colourful and eye-catchinng, which os the aim fro the outcome of our design.
Because we are working as a group, we decided to treat this as a group production and create a production schedule based around our individual timetables as to when we can meet up.
Working in a group is much more challenging as you have to find a time that you can all meet up, so by creating a production schedule, it made this easier.
This week we also continued with our research, mainly on Einstein himself this week, as we needed to know a little bit more background information so that our graphics and theme are all relevant, and do not look out of place.
Another peice of research I did this week was on app design and layout, I looked at existing apps and similar themes and features that can be found in each.
Here are the designs for popular apps, Facebook, Twitter and Youtube.
I like the design of the Facebook layout and how the menu button is a simplistic 3 line tab. I think this is a very good feature and it is very easy to navigate. I will consider using this feature when it comes to creating my design.
This week we did some research taught in our design workshop on graphics. We wanted our graphics to be fun and colourful to appeal to our target demographic. We decided the first place to look at graphics was on games. The graphic that stood out to us the most from all of the game graphics we looked came from the game ‘Little big planet’:
I liked the childlike feel of the graphics. The main thing, however, that i thought was a good design was the way that the characters are presented on strings in some of the advertisements. I thought this looked really effective and would suit the design we are aiming to create.
